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References

Shahizan Hassana *, Siti Zaleha Ahmad Nadzimb , Norshuhada Shiratuddinc, “Strategic Use of Social Media for Small”. Global Conference on Business & Social Science-2014, GCBSS-2014, 15th & 16th December.

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DON E. SCHULTZ, PHILIP 1. KITCHEN “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study”. Journal of advertising research September l October 1997.

 

David A. Soberman. “Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing”. Intern. J. of Research in Marketing 26 (2009) 21–33.

 

AktaÅŸ, H. and Zengin, M., 2010. DAGMAR Modeli: Deterjan Reklamları ÖrneÄŸinde Görsel Bir Çözümleme. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (24), pp.31. 

 

Caroline Tynan & Jennifer Drayton (1987) Market segmentation, Journal of Marketing Management, 2:3, 301-335

 

Nadaraja, R. and Yazdanifard, R., 2013. Social media marketing: advantages and disadvantages. Social Media Marketing, pp.5. 

 

Naik, P.A. and Peters, K., 2009. A hierarchical marketing communications model of online and offline media synergies. Journal of Interactive Marketing, 23(4), pp.288-289. 

 

W. Scott Sanders, Yi Jasmine Wang & Qi Zheng (2019) Brand’s Social Media Presence as Networks: The Role of Interactivity and Network Centrality on Engagement, Communication Research Reports, 36:2, 179-189

 

Forbes, 2018 - https://www.forbes.com/sites/forbesagencycouncil/2018/09/29/nine-things-your-e-commerce-business-can-learn-from-amazons-success/#739e1d177bdc

 

Poynter, 2017 - https://www.poynter.org/business-work/2017/how-much-is-that-digital-media-company-really-worth-a-guide/

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